In recent years, a notable trend has emerged: celebrities are increasingly launching their own beauty brands. These superstars, previously recognized solely for their glamorous personas, have evolved from being merely the “face” of a makeup line to becoming full-fledged business owners of their own makeup brands.
The makeup industry stands as one of the most lucrative markets today, attracting the attention of celebrities and their agencies eager to participate in the sales boom. The surge in celebrity makeup brands, particularly after the pandemic, reflects a strategic marketing move, as many began to explore makeup with renewed enthusiasm. However, one must wonder: beyond the celebrity allure, do these makeup brands truly deliver quality, or is it merely hype?
In theory, celebrity-owned makeup brands have the potential to excel, as they can invest in high-quality ingredients and rigorously test their products to ensure optimal results. While makeup is a competitive and profitable venture, the growing number of brands necessitates innovation and credibility for long-term success. Regardless of their founder’s fame, every celebrity makeup line should aim to produce genuinely worthwhile products for consumers.
Numerous intriguing celebrity makeup brands are available to explore. If you’re considering investing in their products, ensure they meet your needs. To assist you, here are five celebrity makeup brands that deserve a spot on your list!
1. Kylie Cosmetics by Kylie Jenner
Do you remember the incredibly popular Lip Kit from Kylie Cosmetics? Launched in 2015, it made waves in the beauty industry. Kylie Jenner founded Kylie Cosmetics using her own funds, initially offering just one set of lip products. Today, the brand has evolved into one of the most sought-after makeup lines globally, with an extensive array of offerings.
From its inception, Kylie Cosmetics has embraced the theme The Perfect Kylie Look, introducing products in the shades and textures that Kylie herself frequently uses. Renowned for their exceptional formulas and vibrant color payoffs, Kylie’s makeup products are designed to help you achieve a stunning look. If you’re inspired to channel Kylie’s glamour, try their best-sellers, including the Matte Lip Kit, Bronze Pressed Powder Palette, High Gloss, and Kylash Volume Mascara.
2. Fenty Beauty by Rihanna
Fenty Beauty became a hot topic even before its official launch at the end of 2017, thanks to Rihanna’s commitment to anti-racism through her brand. With the introduction of a foundation available in 40 shades, Fenty Beauty embraces diversity and has established itself as an inclusive beauty brand catering to all skin tones. This initiative has sparked a trend known as the Fenty Effect, prompting many other beauty brands to adopt inclusivity and broaden their product color ranges.
Rihanna is deeply involved in every aspect of Fenty Beauty’s product development, from selecting product specifications to managing branding campaigns. The brand has created a formula suitable for all skin types, delivering exceptional quality in stunning packaging. If you’re looking to explore Fenty Beauty, must-try products include the Pro Filt’r Soft Matte Longwear Foundation, Gloss Bomb Universal Lip Luminizer, and Match Stix Shimmer Skinstick.
3. Haus Labs by Lady Gaga
Like any passionate fandom, Little Monsters were thrilled when Haus Labs officially launched. This makeup brand offers a unique glimpse into Lady Gaga’s creative persona, showcasing products in bright, vibrant colors with artistic flair and high-performance formulas. The inaugural collection featured lip gloss, lip liner, and liquid shimmer powder, all designed with a versatile color concept suitable for both face painting and eyeshadow.
While Haus Labs enjoys considerable popularity, some critics find the packaging somewhat ordinary, arguing it lacks the eccentricity associated with its founder. However, opinions on this can vary widely based on personal taste. Regardless, Haus Labs products are undeniably worth exploring, especially standout items like the Le Monster Lip Crayon and Glam Attack Liquid Shadow.
4. Rare Beauty by Selena Gomez
Selena Gomez launched Rare Beauty in 2020 and has received an outpouring of support since its debut. Through this beauty brand, she aims to promote a cause close to her heart: mental health. One of Rare Beauty’s key missions is to dismantle unrealistic beauty standards and encourage everyone to embrace their natural uniqueness.
Beyond its appealing branding and beautiful packaging, Rare Beauty’s products excel in performance. They are designed to be user-friendly and accessible, even for beginners. Additionally, the products cater to individuals with disabilities and autoimmune conditions, such as lupus, which Selena herself experiences.
Some standout products from Rare Beauty that you should definitely try include the Soft Pinch Liquid Blush, Liquid Touch Concealer Brush, and Liquid Touch Weightless Foundation.
5. R.E.M Beauty by Ariana Grande
After two years of meticulous formulation, Ariana Grande launched R.E.M. Beauty at the end of 2021. The inaugural collection, Chapter One: Ultraviolet, features 12 essential makeup products that Ari frequently uses. Notably, R.E.M. Beauty embraces a distinctive theme of futurism, with packaging reminiscent of space aesthetics, setting it apart from typical celebrity makeup lines. The matte lipstick packaging, for instance, resembles an astronaut’s helmet, adding a unique touch.
Ariana ensured that each product boasts exceptional textures and pigmentation, making them easy to apply. Furthermore, R.E.M. Beauty is committed to being vegan and cruelty-free. Among the must-try products are the At The Borderline Eyeliner Marker, Midnight Shadows Eyeshadow Palette, and Eclipse Blush & Lip Stick.
